The Nordics' biggest news media
The titles people open in the morning and trust for the rest of the day. An ad in that environment borrows some of the outlet's credibility — no placement in a social feed does that, however many people it reaches.
Programmatic advertising
Seen exactly where it happens.
We buy and optimise digital ad space in real time — display, native, video and digital out-of-home (DOOH). Campaigns are targeted geographically and demographically so the ads reach the right audience in the right context — on established news sites and premium platforms, not in noisy social feeds.
Formats
Display. Native. Video. DOOH.
Four formats, one campaign logic: the right audience, the right context, continuous optimisation. In every format the publishers offer.
Display advertising
Display — seen in the right company.
Display advertising means banner ads in the editorial surroundings of news media — in every IAB format, from desktop panorama to mobile banner. The space is bought programmatically in real time, which means every impression is valued and bought the moment the page loads.
We target campaigns geographically and demographically, down to postcode level, and keep moving budget to where it performs best. Retargeting follows up visitors who already showed interest.
- Every IAB format, desktop and mobile
- Geographic targeting down to postcode level
- Retargeting that follows up interested visitors
- Data-driven optimisation in real time
Native advertising
Native — ads in the shape of the content.
Native advertising follows the outlet's own look and flow: the ad is produced in each publisher's voice and appears next to content the reader chose themselves. Always clearly marked as advertising — but never interrupting.
That makes native the format with the highest attention value in editorial surroundings: the message borrows credibility from its context instead of competing with it.
- Produced per publisher, in your brand's style
- Editorial surroundings with real credibility
- Clearly marked as advertising, never misleading
- Headline and image variants, A/B tested
Video advertising
Video — moving image where the readers are.
Video advertising in the news outlets' own players — as preroll before editorial clips, or outstream in the article flow. Moving image in surroundings the reader trusts, far from noisy social feeds.
We build the creative for silent playback with subtitles and the message in the first seconds, and optimise against completed views — not just starts.
- Preroll and outstream with premium publishers
- Built for silent playback, with subtitles
- Measured on completed views
- Creative produced in-house in Malmö
Digital out-of-home
DOOH — the screens around the city.
DOOH is digital outdoor advertising, now bought programmatically just like display: the same audience targeting and real-time optimisation, but on screens in the street, in shopping centres and in public transport.
Alongside display, native and video, the message meets the audience both on the screen in their hand and out in the city — targeted screen by screen and area by area.
- Programmatically bought digital out-of-home
- Targeting per screen and per area
- The same creative, adapted for large format
- Reinforces digital campaigns in the same flight
Where your brand appears
Four countries. The Nordics' biggest titles.
Sweden, Norway, Denmark and Finland. We buy quality inventory and placements close to the editorial — never the open exchange as it comes, and never pages you would not want to stand next to.
Close to your market
Regional quality titles across every Nordic country, with geographic targeting down to postcode level. Whether you need one neighbourhood or a whole market, it is the same work for us — and you pay only for what you picked.
The right article, the right moment
Trade media and contextual targeting by subject. Your message appears alongside content the audience sought out themselves — the difference between interrupting someone and turning up at a useful moment.
AftonbladetExpressenDagens NyheterSvenska DagbladetDagens IndustriGöteborgs-PostenSydsvenskanOmniVGAftenpostenPolitikenJyllands-PostenBerlingskeHelsingin Sanomat
AftonbladetExpressenDagens NyheterSvenska DagbladetDagens IndustriGöteborgs-PostenSydsvenskanOmniVGAftenpostenPolitikenJyllands-PostenBerlingskeHelsingin Sanomat
FAQ
Questions we get first.
The things people ask us most. Missing something? Get in touch and we will tell you more.
We buy and optimise digital ad space in real time. That lets us target campaigns geographically and demographically, so the ads reach the right audience in the right context.
On established Nordic news sites and premium platforms with high traffic and real credibility — not in social media feeds.
Yes. We run campaigns across Sweden, Norway, Denmark and Finland, and can target individual cities, regions or entire countries. Roughly 400 news titles are available to us.
Yes. Reporting, meetings and everything in writing are in English if that suits you better. The team sits in Malmö and works across the Nordics.
Yes, through our sister team at impressivewebb.se. Same company, same roof in Malmö — advertising is simply the part we lead with.
After a free intro call we set goals and strategy together — and we are normally in production and live within about four weeks.
No. There are no lock-in contracts — the agreement runs with one month's notice. We would rather you stayed for the results than for the paperwork.
Every setup is built around your goals and your budget. That is why we price only after a free 30-minute intro call, with no obligation.
Through our client portal you get a live dashboard where you can follow your data and growth in real time, with direct access to support and full transparency on everything running.
Yes. Strategy, creative, media buying and analysis sit under one roof — which means shorter decisions and a better whole.
Free intro call
We know how you reach the next level. Just ask.
One call, a review of your digital presence, and a concrete proposal for how we can help you grow. It costs nothing and commits you to nothing.
No cost30 minutesOne month's notice